{"id":1696,"date":"2022-06-08T00:00:00","date_gmt":"2022-06-08T00:00:00","guid":{"rendered":"https:\/\/sofarsoundsblo.wpengine.com\/blog\/articles\/sofar-venue-aviator-nation-austin\/"},"modified":"2022-10-08T16:07:58","modified_gmt":"2022-10-08T16:07:58","slug":"sofar-venue-aviator-nation-austin","status":"publish","type":"post","link":"https:\/\/www.sofarsounds.com\/blog\/articles\/sofar-venue-aviator-nation-austin","title":{"rendered":"This Must Be The Space: Aviator Nation in Austin, TX"},"content":{"rendered":"<p>This month, we\u2019re headed to Austin, TX, to highlight <a href=\"https:\/\/www.aviatornation.com\/\" target=\"_blank\" rel=\"noopener\">Aviator Nation<\/a>, a space where Texas local music meets California \u201870s vintage style.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sofarsounds.com\/blog\/wp-content\/uploads\/1665185725featuredimage.avif\" \/><span class=\"sc-kpOJdX jVJdyv\">Aviator Nation in Austin, TX. Photo by Phillip Johnson<\/span><\/p>\n<p>Before we talk about the Austin shop, we gotta dive into a little background. <strong>Aviator Nation<\/strong> is a 1970s California inspired lifestyle brand founded by <strong>Paige Mycoskie<\/strong> (sister of <strong>Blake Mycoskie<\/strong>, founder of <strong>TOMS Shoes<\/strong>). Back in 2006, Paige was working in a surf shop during the day, and teaching herself to sew at night. Eventually she launched a store in Venice, CA, which then grew to stores all around the U.S., including the Austin, TX location that opened in 2018, where you can find a Sofar show nearly every month.<\/p>\n<p>For Aviator Nation, music is key to the vibe. \u201cMusic\u2019s something [Paige is] very inspired by when she\u2019s designing not only products, but our spaces,\u201d said Lizzie DeGroat, Aviator Nation\u2019s Event Director in Austin. Each of the stores have a designated space for live music, but Austin\u2019s carved out the biggest one, including a stage backdropped by vintage record covers handpicked and hung by Paige (her dad helps with the hanging, too). The records themselves live in the green room, where artists can hang out and spin tunes before their performances.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sofarsounds.com\/blog\/wp-content\/uploads\/1665185725featuredimage-1.avif\" \/><span class=\"sc-kpOJdX jVJdyv\">Aviator Nation Green Room. Photo courtesy of AV Staff<\/span><\/p>\n<p>\u201cWe love people being so surprised that we have a stage,\u201d Lizzie said. \u201cIt\u2019s fun for the Sofar events because the customers aren\u2019t expecting to go to a retail store to watch a performance. I think it\u2019s just a one-of-a-kind experience because not a lot of retailers do that these days.\u201d And, as a bonus, it\u2019s nice for the retail workers as well. \u201cSofar Sounds shows are our team&#8217;s favorite events to work, it just has a chill atmosphere,\u201d Lizzie said.<\/p>\n<p>Next time you\u2019re in Austin, stop by Aviator Nation to find some new vintage-inspired duds, then head to the back of the store, toward the neon AV sign, where some Sofar artists might be waiting to serenade you for a bit.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sofarsounds.com\/blog\/wp-content\/uploads\/1665185725featuredimage-2.avif\" \/><span class=\"sc-kpOJdX jVJdyv\">Aviator Nation in Austin, TX. Photo by Daniel Amsellem<\/span><\/p>\n<p>Interested in hosting a Sofar? Check out more <a href=\"https:\/\/www.sofarsounds.com\/about\/hosts\">details here<\/a>.<\/p>\n<p><em>Photo credit: Aviator Nation in Austin, TX. Photo by Phillip Johnson<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month, we\u2019re headed to Austin, TX, to highlight Aviator Nation, a space where Texas local music meets California \u201870s vintage style. Aviator Nation in Austin, TX. Photo by Phillip Johnson Before we talk about the Austin shop, we gotta dive into a little background. Aviator Nation is a 1970s California inspired lifestyle brand founded [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-1696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-spaces"],"_links":{"self":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts\/1696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/comments?post=1696"}],"version-history":[{"count":0,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/posts\/1696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/media\/1697"}],"wp:attachment":[{"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/media?parent=1696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/categories?post=1696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sofarsounds.com\/blog\/wp-json\/wp\/v2\/tags?post=1696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}