Are you keeping Dry in January? If you are, we want you to know that embarking on a month of sobriety doesn’t mean sidelining your love for live music. Going to a Sofar show is a great opportunity to discover new music and meet new people, all in a supportive and laid-back environment.
Let’s explore the benefits of attending Sofar’s shows, tailored especially for your Dry January journey.
A Sober and Supportive Setting
If you’ve ever been to a Sofar Sounds show, you know that live music is the focus. You’re surrounded by fellow music fans, you all paid the same price. Maybe you’re sharing a sofa with someone. Either way, you’ve all gathered to watch some incredible musicians perform in a small, intimate room. With live music at the center, you may not even have the need to drink. And if you do feel the temptation, there are likely dozens of other people in the room who are doing Dry January too.
Plus, many Sofar shows are BYOB, so you won’t be tempted to spend at the bar.
Music in Its Purest Form
Sofar shows are all about giving musicians the opportunity to perform in the most stripped-back environment possible. This means you can truly connect with the artists and their music, experiencing the raw beauty of their craft. Plus, without the buzz, you can fully immerse yourself in the artistry of each performance.
Mindful Listening
Dry January isn’t just about keeping sober for a month. It’s also about embracing a mindful, intentional way of life. At Sofar, we try to create a distraction-free environment so you can focus on the music. You’re encouraged to be present, and let the music be the star of the show.
Create Lasting Memories
Studies show that drinking can impact the brain’s ability to form long-term memories. That’s why, after a night on the town, you might forget you ate that slice at 2 am. Staying sober at Sofar shows means you can take in all that live music has to offer. Plus, it means you can remember that show you saw, with the incredible artist performing in one of the most unique venues you’ve been in. And these are memories you’ll keep long beyond Dry January.
Now let’s raise a (non-alcoholic) glass to a month filled with music, new connections, and a healthier you!
Ready to discover amazing artists and stay sober? Browse concerts near you.
Bonus
Do you know the origins of Dry January? Dry January got its official start in 2013, when UK-based charity Alcohol Change introduced a 31-day challenge to stay sober in the first month of the year. But Dry January’s origin story dates back further than that. To 1940s Finland, in fact. When Finland entered into war with the Soviet Union, the Finnish government introduced a nationwide attempt to ease strain on national resources.
