Today we’re excited to announce the launch of our new premium VIP Experiences for artists as a part of our new initiatives with Seated – now a Sofar Artist Service.
When Seated joined the Sofar team in early 2021, our goal was to strengthen our mutual efforts to become the best partners to touring artists at any stage of their career. We’ve been able to accomplish a lot individually over the last 18 months, but today we’re excited to announce the launch of our new premium VIP Experiences for artists as a part of our new initiatives with Seated – now a Sofar Artist Service.
Following the acquisition last year, Seated’s former CEO and co-founder, David McKay, was promoted to General Manager of Artist Services here at Sofar. He continues to lead the Seated team within Sofar and head up all artist services, including our new VIP division, which will help both emerging and established artists create elevated experiences to connect with their fans and take control of their fan relationships.
We’re also thrilled to announce the addition of Wendi Jensen, former touring director at CID Entertainment and On Location, to the Sofar team. Our VIP programming, designed to support artists who want to enhance concert experiences for their fans, will leverage the power of Sofar’s touring team on the road, all while artists maintain control of the experience, their fan data and related profit.
As separate businesses, the Sofar and Seated teams have served tens of thousands of artists over the last decade. Together, we form the largest, most diverse global music community, and will be able to make a bigger impact in the careers of the artists we serve, whether that’s giving Seated artists access to Sofar’s extended touring network, or giving every Sofar artist access to Seated’s tour widget to capture their own fan data.
Thanks for your support over the years — we’re excited to continue on this journey with you.
